Acure Simply Smoothing Shampoo – Coconut Water & Marula Oil, Effortless Frizz Control & Smoothing for Silky, Manageable Hair, Vegan, 8 Fl Oz
$9.99
Price: $9.99
(as of Aug 10, 2025 08:07:48 UTC – Details)
ACURE Simply Smoothing Shampoo – Coconut Water & Marula Oil | 100% Vegan | Performance Driven Hair Care | Smooths & Reduces Frizz | 8 Fl Oz
Language : English
Product Dimensions : 2 x 3 x 8 inches; 8 ounces
Item model number : ET1101
UPC : 813424022813
Manufacturer : Better Planet Brands, LLC
ASIN : B082YG5X38
Best Sellers Rank: #5,277 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #160 in Hair Shampoo
Customer Reviews: 4.3 4.3 out of 5 stars 6,268 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Smooth & Tame Frizz – Gently cleanse while taming frizz and flyaways with our Simply Smoothing Shampoo, leaving hair sleek, soft, and more manageable.
For All Hair Types – This lightweight, smoothing formula works on all hair types, including wavy, curly, and color-treated hair, providing long-lasting shine and control.
Nourishing Ingredients – Infused with marula oil and coconut water, this shampoo helps hydrate, strengthen, and enhance hair’s natural smoothness without weighing it down.
Clean, Vegan Formula – Made with 100% vegan and cruelty-free ingredients, free from sulfates, parabens, mineral oil, and harsh chemicals—gentle yet effective for everyday use.
Easy to Use – Massage into wet hair, lather, and rinse thoroughly. Follow with Simply Smoothing Conditioner for the ultimate sleek, frizz-free finish.
Customers say
Customers find this shampoo to be one of the best natural products, noting it leaves hair clean and healthy with shine, while also appreciating its pleasant scent and gentle, soft feel. The product contains organic ingredients without harsh chemicals. Regarding hydration, while some customers say it helps prevent scalp dryness, others report it makes their hair very dry. Additionally, several customers mention the shampoo leaves a greasy residue in their hair.
12 reviews for Acure Simply Smoothing Shampoo – Coconut Water & Marula Oil, Effortless Frizz Control & Smoothing for Silky, Manageable Hair, Vegan, 8 Fl Oz
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Anonymously –
Great for greasy hair!
With any natural shampoo, you need to know how to properly wash your hair to get the best benefits. Natural shampoos donât contain emulsifying and foaming agents. I outline the right way to shampoo your hair below, but first, my experience:I have medium fine hair and an oily top with normal ends. I developed an allergy to I believe propylene glycol in my other shampoo and had a very burnt/itchy scalp and hair loss. I searched for hours for a good natural shampoo. I tried Rahua which was fantastic, but SO expensive. Decided to try this one! I wouldnât recommend for dry hair and would recommend using a conditioner if you have long hair, but great for greasy gals like me! It works so well at breaking up greasiness and left my hair so clean! The photo is next day after sleeping on it wet and air drying. Couldnât believe the feel, volume, and natural shine. If you need a natural shampoo and are oily and flaky, this is your shampoo. Not to mention how amazing it smells! No fragrances, just natural extracts. If you like orange anything, youâll like this.HOW TO SHAMPOO RIGHT:1. Make sure all of your hair is soaked, like super wet.2. Rub a quarter size amount of shampoo between your hands till it turns white.3. Apply to your head focusing more on the scalp, and apply in layered sections of you have thick hair.4. Let it sit for 1-3 minutes (do your other washing/shaving) and then rinse out.5. Repeat the process (yes, always wash twice!) the second wash will foam up dramatically compared to the first.6. Let sit 1-3 minutes and wash out thoroughly with cooler water.When you go from using a cheaper shampoo to a nice natural one, youâll notice a difference. Many complain that they donât âfoam upâ but thatâs because the first wash is breaking up all the gunk on your head, and the second wash is actually washing! Do yourself and your health a favor, and get acure shampoo!
juliec –
Awesome if you’ve had a smoothing treatment
I got a smoothing treatment earlier this year and felt like it I could see more frizz every time I washed my hair, like it was disappearing way too quickly. I knew to use a sulfate free shampoo, but after closely reading the labels on my products, they all still contained some version of sulfate despite being labeled sulfate-free! I googled individual ingredients from my labels and learned I should be avoiding them if I wanted to maintain my smoothing treatment for as long as possible. Also, ever since my smoothing treatment it seemed like my shampoo just wasn’t cleaning my hair well, it was always greasy (not at all the case before my smoothing treatment).I kept coming across a couple brands to be best for “smoothed” hair, but they all seemed to have a weird following that simply felt “paid” – like people were sponsoring the same 2 brands being sold as a set. I couldn’t tell if the reviews were real and I also didn’t want to buy both shampoo/conditioner without really needing them (my conditioner was fine). I stumbled across this shampoo being touted as very natural and having great reviews. Since I was familiar with the brand, it was affordable, and I could easily buy just the shampoo, I figured it was low-risk to try it.First, it lathers great for a sulfate-free product, definitely lathers more than my last shampoo. It smells great, but I only smell it in the shower. Not sure if I wish it would linger as my hair dried or not, but that’s not a priority anyway – just noting it if that matters to anyone. My hair finally felt clean after this, for the first time after maybe 3 weeks of my other shampoo(s), this truly cut through all the oil in my hair. And now after using this for a full month, my smoothing treatment is going strong. I’m not seeing the same immediate wash-out I was feeling with my prior shampoo.I also think it’s possible that the smoothing component of this shampoo could be masking the expected fade-out of my smoothing treatment, but that’s a great thing! After 8 weeks since my treatment, I’m still able to air dry my hair with no frizz. I think my treatment is quoted to last 3-4 months so I’m curious to see how it responds with continued use of this shampoo. Maybe as my treatment dissipates this shampoo will prove to manage the frizz well enough that I won’t need to repeat the smoothing treatment.When I run out of my existing conditioner, I’ll likely buy the one from Accure since I like the shampoo so much. Oh and the packaging is fab, it looks like a Pantone chip!
tami –
Terrific product!
This product really makes your scalp feel refreshed. Revitalized my hair. My hair was so waxy feeling before trying but now soft and clean. Fragrance free which was a must due to allergies.
Marquelle Lawrence –
Love this
I love this shampoo, I use it in rotation with some that are for buildup and clarifying from the same brand. This one helps my scalp not getting too dry, and is still effective at getting my hair clean. I find Acure shampoo works best when I use a silicone massage brush to help get it worked into my scalp. Also the smell is so good for a low tox alternative that is AFFORDABLE and actually works!
JEN M. –
Great Shampoo for the Value
I have tried many natural shampoos and this one works great for my hair. I like the scent, lather, and my hair doesn’t feel like it is weighed down.
Margoz –
Lye based: Not for my hair but yes for the body.
It’s an good soap for the body as it’s kinda creamy and does not leave the skin too dry but for the hair is quite harsh. I found it to be very drying on the hair and it leaves like a weird coat. Could use an ACV rinse and be fine.After a little research found that shampoo bars and soaps are completely different formulations. This one falls in the only soap category as it’s lye based and because of that it is very harsh and bad for the hair. As it being a basic formula it will open the hair cuticules leading to a dry, tangled result with dandruff and dirty feeling as it will not be rinsed properly. That is why the ACV rinse works so good, as it being acidic it cleanse whatever was left from the soap and close the cuticules resulting in a soft, clean and manageable hair.However using lye soap formulations on the hair for a long period of time will lead to hair loss.Shampoo bars are made with different ingredients for a reason, it’s a matter of understanding what they are and what they are for.Always read the ingredients list!Anyway I will still use it as a normal soap but not in my hair.
Steve H Ly –
Good product
Natural ingredients
Kindle Customer –
Lathers up well but leaves your hair & hands feeling sticky & clogged, like using natural lanolin. Hair feels greasy & dirty when dry
Amazons customers –
Delicioso aroma pero al ser tan lÃquido se derrama con facilidad.
Maria –
HORRIBLE. Deja el cabello tieso y las raices grasientas, pegadas y pesadas. Le di oportunidad dos lavadas y las dos sucedio esto. Cuando hace espuma se siente bien, y en cuanto se enjuaga se siente durisimo inclusi mojado. Al secar el pelo queda tieso y las raices grasientas, pesadas y opaco todo el pelo. PORQUE EXISTE ESTE PRODUCTO TAN HORRIBLE?!
Brandy –
I have bad eczema and was told to find shampoo with the less amount of irritants. This shampoo was recommended. This is an amazing shampoo. I have fine, blonde hair and it doesn’t way it down at all. And leaves my hair very smooth and healthy. Love it.
Kim –
Brought this for my daughters hair as she has an oily scalp and is prone to dandruff. It’s amazing! 10/10. Have seen a massive difference with her hair, it’s no longer flat and oily but soft and bouncy. 100% recommend and will be purchasing over and over