IT Cosmetics Your Skin But Better Foundation + Skincare – Hydrating Medium Buildable Coverage – Minimizes Pores & Imperfections – Natural Radiant Finish – With Hyaluronic Acid – 1.0 fl oz
$46.00
Price: $46.00
(as of Sep 30, 2025 09:15:00 UTC – Details)
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Product Dimensions : 1.38 x 1.46 x 5.39 inches; 4.16 ounces
Item model number : S3872700
Manufacturer : IT Cosmetics
ASIN : B08KGTLSQ8
Best Sellers Rank: #15,815 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #160 in Foundation Makeup
Customer Reviews: 4.4 4.4 out of 5 stars 2,898 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find this foundation provides good coverage and evens out complexion, with a lightweight, silky smooth texture that feels like your own skin. Moreover, the product receives positive feedback for its quality, and customers appreciate that it’s fragrance-free and noncomedogenic. However, opinions are mixed regarding color match, with some saying it matches skin tone well while others find it too yellow, and longevity, with some reporting it lasts all day while others say it doesn’t last.
12 reviews for IT Cosmetics Your Skin But Better Foundation + Skincare – Hydrating Medium Buildable Coverage – Minimizes Pores & Imperfections – Natural Radiant Finish – With Hyaluronic Acid – 1.0 fl oz
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$46.00
Amazon Customer –
Best Foundation Iâve Ever Found ð¤ð
Honestly so impressed with the light and airy coverage that really adapts to your skin. I just ran out of my first one, ordered Estée and tried it once to see how incredible the naturalness of It cosmetics is comparatively.No cake, buildable and NEVER sets into fine lines. Wear all day like a dream. ð You truly only realize how great a product is until youâre missing it.You can see how similar to my skin tone and light in the picture. This is by far the best foundation Iâve ever found. I know it for sure now. ð Thanks for the beautiful product It! ð¤ð
Natasha –
Holy Grail Foundation
This is my favorite foundation, hands down. It has medium, buildable coverage that goes on sooo smoothly and never pills no matter what I use underneath (including serums, sunscreens, etc). The texture is creamy and it blends really easily. The color match is perfect as well. It’s fragrance free which is important to me. 10000% recommend.
Lara Spalding –
Love
This foundation delivers exactly what it promises! It blends seamlessly, feels lightweight on the skin, and gives a beautiful, natural finish that lasts all day. I love how it evens out my complexion without looking heavy or cakey. My skin looks fresh, radiant, and truly like my skinâbut better!
Beth S. –
Medium coverage without sunscreen
This is a light foundation with medium coverage which looks nice when applied with a sponge. It does not have sunscreen which I like. Everything these days are loaded down with sunscreen which does not allow for any Vitamin D absorption. If you want sunscreen, theres plenty of moisturizers with that. This is not think and does not rub off on people when you hug and kiss them, like family members. It looks very natural.
Angel –
excellent product – good coverage but looks natural
excellent product. recommended to me by several friends so i tried it and was very pleased. I like it because it doesn’t smear across your face and streak like some foundations do. it goes on nice and has good coverage for blemishes but doesn’t cover your face like a thick sheet of plastic either. i use a brush to apply it and i moisturize lightly beforehand and it goes on great…. will buy again!!!!
Lois Kaliner –
texture not what I expected
light but too liquidy!!
Kelly Thomas –
Perfect coverage
Oh wow I love this product. I am an IT fan and this is such a creamy foundation and leave my skin feeling great. The coverage is flawless. Will buy 100 x over
Karen Sibley –
Good product
Very nice makeup, not heavy but good sheer coverage.
Calidad precio ok –
El producto me ha gustado, el tiempo de de espera no tanto
Liliya Hitlein –
Zieht schnell ein, hinterlässt keine Streifen und Glanz. Benutze seit 2 Jahren und noch nie was vergleichbares gesehen.
Sabrina –
Da das Produkt bei einer anderen Plattform nicht mehr erhältlich war, habe ich es noch ein letztes Mal über Amazon bestellt. Ich glaube, es wurde aus dem Sortiment genommen.Die Farbe passt perfekt zu meiner Haut und ich vertrage das Produkt gut. Ich mag die leichte Deckkraft.Sehr natürliches Finish.
Amazon Customer –
Wrong shade ,want to return after 5 weeks of contacting seller for refund, they have ignored my request. I have contacted IT cosmetics direct. They say you are not an agreed seller . I’m still £35 out of pocket with unwanted itemReverend Deborah Larmour