GIOVANNI ECO CHIC Frizz Be Gone – Super Smoothing Anti-Frizz Hair Serum, Adds Shine, Seals in Color, Infused with Natural Botanical Ingredients, Salon Quality, No Parabens – 2.75 oz (1 Pack)

Price: $13.95 - $6.95
(as of Oct 06, 2025 01:42:02 UTC – Details)

From the brand

First Steps Towards Innovation

After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found.

With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at MGM, Paramount and Fox.

Growing Up in Salons and The Beauty Industry Creates an Impact on The Way (Arthur’s Son) Giovanni Sees and Feels About Hair Care.

A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed.

Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the #1 selling Hair Care Brand In the United States Natural Products Industry for over 15 consecutive years (according to SPINs Data).

Giovanni’s passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979

In 2025 Giovanni Eco Chic Beauty, The Hair Care Brand of the Entertainment Industry, achieved its own version of an “E.G.O.T,” as the only hair care brand chosen backstage at the Emmys, Grammys Oscars, and Tony Awards (2024/2025).

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Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 5.64 x 1.48 x 1.02 inches; 2.72 ounces
Item model number ‏ : ‎ 0716237140081
Date First Available ‏ : ‎ May 12, 2011
Manufacturer ‏ : ‎ GIOVANNI
ASIN ‏ : ‎ B0050GRIEK
Best Sellers Rank: #44,020 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #122 in Hair Styling Serums
Customer Reviews: 4.5 4.5 out of 5 stars 1,997 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

FRIZZ FREE CARE – This luxurious serum improves hair elasticity, silkens tresses, and defines style, making it the perfect sealant to control frizz, add shine, and lock in hair style
MOISTURIZING HAIR CARE – Leave your curls feeling soft, bouncy, and defined! Simply distribute a small amount onto hands, smooth onto damp or dry hair, then style as desired
COLOR SAFE – GIOVANNI ECO CHIC Frizz Be Gone Super Smoothing Anti Frizz Serum is 100% color-safe and nourishes hair with a proprietary blend of vitamins and antioxidants without stripping color
VEGAN & CRUELTY-FREE – Our products use natural and organic ingredients and are Leaping Bunny Certified cruelty free. They do not contain harsh chemicals and will leave your hair feeling clean and strong
ECO CHIC – GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance