Greatest European Cruelty-Free Indie Magnificence Manufacturers

Hi there, lovely folks! At present I’m sharing a few of my favourite and the very best European cruelty-free indie magnificence manufacturers with you. Since transferring to the Netherlands in late 2025, I’ve been on a mission to find cruelty-free and vegan magnificence manufacturers primarily based proper right here in Europe, in addition to the UK. As somebody who has championed indie magnificence since 2008, I’m thrilled to inform you that the European indie scene is totally flourishing.

One of many issues I like most about buying from European manufacturers now could be the shortage of customs complications. No shock charges, no ready weeks for worldwide transport, no watching a package deal sit in customs limbo. It’s been a sport changer for me. And for these of you within the US or elsewhere, many of those manufacturers ship internationally or are carried by retailers like Magnificence Bay, Maquibeauty, and Monolith Store (a Swiss-based retailer that makes a speciality of bringing indie make-up manufacturers to Europe).

All of those manufacturers are ones I’ve personally bought from and used with my very own cash. All opinions are my very own. As somebody with particularly reasonable, delicate, dry pores and skin with rosacea and oily deepset eyes (previously hooded eyes), I check every little thing on actual, reactive pores and skin. If a product works for me, I really feel assured recommending it to you. I’ve famous the place I’d like to discover deeper partnerships, as a result of I genuinely imagine these manufacturers deserve extra visibility within the indie magnificence group.

Greatest European Cruelty-Free Indie Magnificence Manufacturers to Attempt

Transport and Customs Fast Reference

Right here’s a fast reference so what to anticipate when ordering from every model featured on this put up.

If any of those manufacturers provide affiliate or low cost codes sooner or later, I’ll add them to my Affiliate Codes web page. Buying by my hyperlinks and codes is among the finest methods to help Phyrra and maintain this web site lively.

Deadly Cosmetics (Berlin, Germany)

Deadly Cosmetics is a Berlin-based indie model based in 2016 with a give attention to high-quality, cruelty-free, and 100% vegan make-up. I’ve a number of magnetic stackable palettes full of Deadly Cosmetics eyeshadows and blushes, and their system is one I come again to continuously. Their mattes are wonderful as a result of I can construct them up, and so they mix out for me properly. Deadly’s single eyeshadows, that are genuinely cool-toned, not secretly heat, are wonderful for particularly reasonable impartial cool pores and skin like mine and one of many causes that they’re a prime decide for probably the greatest European cruelty-free indie magnificence manufacturers.

My favourite palette that Deadly ever created was the 1UP Palette, a UV-reactive assortment housed in packaging formed like a traditional 80s arcade machine. I beloved it a lot I wrote a full evaluate. I’ve additionally created a DIY Gothic Attraction Faculty Palette with their singles, performed a Darkish Matter Tutorial that includes their multichrome black that shifts purple, orange, and teal, filmed a Deadly Lithophyte Tutorial for purple taupe hooded eye make-up, a Deadly Sapphire Eye Make-up Look, and a Deadly Purple Make-up Look utilizing their eyeshadows, blushes, highlighter, and contour powder. I take advantage of their face merchandise too: Deadly Quartz is my go-to contour, Deadly Hybrid is a beautiful blush, and Deadly Scatter is an exquisite highlighter.

I’ve by no means had a sensitivity situation with any Deadly Cosmetics product, which says lots given how reactive my pores and skin could be. Their eyeshadow system doesn’t irritate my eyes, and the face merchandise put on comfortably on my dry pores and skin all day.

When you love constructing customized palettes with singles the best way I do, Deadly is a should. They ship inside the EU from Germany, so no customs charges for European prospects. You may as well discover them on Magnificence Bay, Maquibeauty, and Digicam Prepared Cosmetics.

My Deadly Cosmetics posts:

Deadly Cosmetics Eyeshadow Assortment Swatches:

Nabla Cosmetics (Italy)

Nabla is an Italian indie model that has quietly turn out to be one in every of my most repurchased manufacturers. I’m obsessive about their Cupid’s Arrow Longwear Stylo eyeliner pencils. I’ve bought a lot of their shades as a result of the system is that good. They glide on easily, keep placed on hooded or deepset eyes, and the colour payoff is intense. As I wrote in my Deadly Purple Make-up Look put up, “Nabla formally makes my favourite eye pencils today. Nabla Cupid’s Arrow pencils, whereas having a restricted shade vary, are the one issues creamy sufficient that they don’t harm my higher waterline once I apply them. Additionally they keep in place and final all day as soon as set.”

The Nabla Cupid’s Arrow Stylos are additionally wearable as eyeshadow. I like to recommend working one eye at a time with them. They put on effectively on my waterline, too.

That final level is large for me. I’ve delicate eyes, and most eye pencils tug or sting once I apply them to my waterline. The Nabla Cupid’s Arrow Stylos are the one ones I’ve discovered which are creamy sufficient to use comfortably whereas nonetheless setting and lasting all day on my oily, deepset lids and so they wore effectively on my hooded lids. You probably have related struggles, these are price each cent.

Past their eyeliners, Nabla creates attractive eyeshadow singles and palettes with subtle shade tales. I bought and reviewed the Wild Berry Palette and did a full demo and tutorial with it alongside the Cupid’s Arrow Stylos. I’ve additionally featured their Coral Cutie and Nude Cutie palettes with swatches, and traveled with the Wild Berry palette on my Las Vegas honeymoon. Based mostly on the prime quality and flexibility of their merchandise, they’re one in every of my prime picks for the very best European cruelty-free indie magnificence manufacturers.

They’re PETA-certified cruelty-free, and their formulation persistently carry out at a degree that rivals far more costly manufacturers. I’d like to discover their vary extra deeply and share it with the Hex Squad, as a result of I believe Nabla is a type of manufacturers that deserves way more hype than it will get.

My Nabla posts:

VE Cosmetics (United Kingdom)

VE Cosmetics is a UK-based indie model that was one of many first to supply a totally vegan and cruelty-free cosmetics line with an unapologetically gothic aesthetic. Based in 2015, VE Cosmetics is feminine, AuDHD, and vegan-owned. They make daring, different make-up for witches, rebels, and misfits, and I’m right here for each little bit of it! Their aesthetic and angle are why they’re one in every of my picks for the very best European cruelty-free indie magnificence manufacturers.

What I like about VE Cosmetics is that they stay the choice way of life they cater to. This isn’t a company model slapping a pentagram on a palette and calling it goth. The founder genuinely understands this group as a result of she’s a part of it. Their merchandise vary from black lipstick to corpse paint necessities, and every little thing in between. I featured VE Cosmetics in my VE OG Blood Moon Make-up Inspiration put up, and so they’re a model I discussed eager to attempt in my Greatest Gothic Make-up Manufacturers roundup for 2023. I’m so glad I did. When you’re within the goth, punk, or different magnificence house, VE Cosmetics was made for you. Full disclosure, I’ve acquired PR from VE Cosmetics prior to now.

They ship internationally from the UK.

My VE Cosmetics posts:

Cosmic Brushes (United Kingdom)

Cosmic Brushes by Fay is a UK indie model that I found by the choice magnificence group, and I now personal three of their palettes: the Gothic Palette, the Cooltrals Palette, and the Angelic Palette. All are inexpensive, well-pigmented, and cruelty-free.

I just lately revealed a comparability evaluate of the Cosmic Brushes Angelic Palette vs the Danessa Myricks Pastel Dream palette. The Cooltrals Palette is particularly great for these of us with impartial to chill pores and skin who’re bored with each “impartial” palette leaning orange. They embrace EU taxes at checkout for European prospects, which makes ordering easy. They usually ship rapidly!

My Cosmic Brushes posts:

Glisten Cosmetics (United Kingdom)

Glisten Cosmetics is a UK woman-owned indie model that makes a speciality of colourful, artistic make-up. They’re recognized for his or her water-activated liners, beauty paints, and duochrome pigments. When you love graphic liner seems or festival-inspired make-up, Glisten is your playground.

I bought a number of of their star liquid liners and a blue mascara and I like them! The darkish blue shade is particularly nice with my blue hair.

I recognize that they cater to individuals who see make-up as artwork and self-expression slightly than only a day by day routine. Their product vary encourages experimentation, which is precisely the type of vitality I like to convey to my tutorials. They’re accessible on their very own web site and thru Magnificence Bay, with EU taxes included at checkout.

Idun Minerals (Sweden)

Idun Minerals is a Swedish clear magnificence model that holds a particular place in my coronary heart and in my content material historical past. Their Nordic Veil basis in Jorunn has been one in every of my finest basis matches for years. It’s one of many few mineral foundations that truly matches my particularly reasonable, impartial cool pores and skin with out pulling too orange, too pink, or too yellow. I’ve featured it throughout so many posts that it’s virtually a supporting character on Phyrra.

Idun Minerals can also be one of many few basis manufacturers that doesn’t irritate my rosacea-prone pores and skin. Their mineral formulation are light sufficient for my delicate, dry pores and skin, and the Nordic Veil offers me a pure end with out emphasizing dry patches or redness. When you battle with related pores and skin considerations and haven’t been capable of finding a basis match on the paler finish of the spectrum, Idun Minerals must be on the prime of your listing.

I did a full Cruelty-Free One Model Tutorial with Idun Minerals, and their Nordic Veil in Jorunn has appeared in my product lists for tutorials starting from my Greatest Eyeshadow Brushes for Hooded Eyes to my Deadly Cosmetics Darkish Matter Tutorial and numerous different seems. They’ve been a model companion prior to now, and I’m proud to have labored with them. As a Scandinavian model, Idun Minerals understands pale pores and skin in a approach that many manufacturers merely don’t.

I’m additionally eternally grateful that I had the chance to go to Stockholm Sweden with Idun Minerals in 2019 because it was a life altering journey for me. It was the primary time I bought to go to Scandanavia and see an exquisite lifestyle that’s totally different from the USA. So clear, environment friendly, and beautiful!

My Idun Minerals posts:

Linda Hallberg Cosmetics (Sweden)

Linda Hallberg Cosmetics was launched in 2016 by acclaimed Swedish make-up artist and influencer Linda Hallberg. The model focuses on cruelty-free, multi-use merchandise that break magnificence guidelines. I like that philosophy as a result of it aligns with how I method make-up: there aren’t any guidelines, solely prospects.

I reviewed the Linda Hallberg Enchanted Secrets and techniques Palette, a duochrome palette with huge pans. The shades actually come to life when layered on prime of different colours to create dimension and shift. Moonwake is gorgeous with pinks and purples, and Orphic is beautiful with teals, greys, and black. Their merchandise can be found by their very own web site, Magnificence Bay, and the Swedish retailer Kicks.

My Linda Hallberg posts:

Kjaer Weis (Denmark)

Kjaer Weis is a Danish luxurious magnificence model that I’ve had my eye on for some time. Based by make-up artist Kirsten Kjaer Weis, the model has been a pioneer in sustainable luxurious magnificence since 2010. What makes them stand out to me, and what I believe would resonate deeply with my viewers, is their refillable packaging system. Their merchandise are housed in modern steel compacts designed to be saved and refilled, dramatically lowering packaging waste.

I do know my viewers cares in regards to the environmental influence of their magnificence purchases. We speak about it on a regular basis. The sweetness business generates an infinite quantity of packaging waste, and refillable methods like what Kjaer Weis gives are one of the crucial sensible options. I really want extra magnificence manufacturers supplied refillable methods or that measurement was standardized throughout European manufacturers. Kjaer Weis formulation are licensed natural, cruelty-free, and so they supply their mica ethically from Austria. I’m particularly inquisitive about their cream merchandise, as cream formulation are likely to work finest on my dry pores and skin. I’d like to attempt their cream blush and basis and share a radical evaluate with the Hex Squad, as a result of I believe this can be a model that aligns fantastically with the values my group holds.

Manufacturers on My Wishlist

Along with eager to discover Kjaer Weis extra deeply, there are a few different European manufacturers I’ve been inquisitive about.

Neve Cosmetics (Turin, Italy) has been on my radar for some time. Based in 2009, Neve means “snowflake” in Italian, and the model creates pure mineral make-up that’s cruelty-free and largely vegan. What intrigues me is their give attention to artistic, colourful shades at accessible worth factors. An Italian indie model making inexpensive, pigmented mineral make-up with a playful shade vary? That sounds prefer it was designed for my viewers. I haven’t tried them but, however I’d like to.

Jolie Magnificence (UK) is a gothic make-up and different cosmetics model with some thrilling collaborations, together with an Ozzy Osbourne palette. They clearly perceive the choice group, and I’ve seen constructive critiques from fellow goth magnificence lovers. I’d like to get my arms on a few of their merchandise and evaluate them for you.

The Pastel Roses (Bradford, UK) was based in 2019 and makes an in depth vary of colourful pressed eyeshadows, multichromes, duochromes, holographics, and unfastened pigments. They’re cruelty-free and vegan-friendly, and their merchandise are manufactured within the UK. I discussed eager to attempt them in my Greatest Gothic Make-up Manufacturers 2023 roundup, and their multichrome and duochrome singles look completely beautiful. I’d like to get my arms on a variety and swatch them for you.

When you’re a European indie magnificence model I haven’t talked about and also you assume your merchandise could be a fantastic match for the Phyrra group, please attain out! I’m all the time in search of new cruelty-free manufacturers to find and share.

On a Private Observe

One of the vital thrilling components of my transfer to Europe has been discovering how vibrant the indie magnificence scene is on this facet of the Atlantic. From Berlin to Bologna to Stockholm, impartial creators are making cruelty-free, vegan, and sustainable make-up that rivals something you’ll discover in an Ulta or Sephora. And buying from them is a lot simpler while you’re primarily based within the EU.

I’ve been masking indie magnificence since 2008 and I’ve seen the panorama change dramatically. What hasn’t modified is my dedication to trustworthy critiques, cruelty-free values, and shining a highlight on the impartial manufacturers that deserve your consideration.

Ceaselessly Requested Questions

The place can I purchase European indie make-up manufacturers?

The place can I purchase European indie make-up manufacturers? Many European indie manufacturers promote instantly from their web sites and ship inside the EU with no customs charges. Retailers like Magnificence Bay, Maquibeauty, Boozyshop, and Monolith Store additionally carry a rising collection of EU and UK indie manufacturers. Monolith Store is particularly helpful for European prospects as a result of they focus on stocking indie manufacturers which are in any other case troublesome to get in Europe.

Are European indie magnificence manufacturers cruelty-free?

Are European indie magnificence manufacturers cruelty-free? The EU banned animal testing for cosmetics in 2013, so all cosmetics bought within the EU should comply. Nevertheless, “cruelty-free” additionally means the model and its suppliers don’t check on animals anyplace on the earth. Search for Leaping Bunny or PETA certification for additional assurance. All the manufacturers featured on this put up are cruelty-free, and most are 100% vegan.

What European indie manufacturers are finest for pale pores and skin?

What European indie manufacturers are finest for pale pores and skin? Idun Minerals from Sweden formulates with Nordic pores and skin tones in thoughts and gives wonderful basis matches for particularly reasonable pores and skin. Their Nordic Veil basis in Jorunn is one in every of my finest matches. Deadly Cosmetics from Germany and Nabla from Italy each provide cool-toned eyeshadow choices that work fantastically on honest, impartial cool complexions.

What European indie manufacturers are finest for delicate pores and skin?

What European indie manufacturers are finest for delicate pores and skin? I’ve particularly reasonable, delicate, dry pores and skin with rosacea, and I check each product I function by myself pores and skin. Idun Minerals has been the gentlest basis model for my rosacea-prone pores and skin. Nabla’s Cupid’s Arrow Stylos don’t irritate my delicate waterline and handle to stay round for hours as a substitute of disappearing in just some minutes. Kjaer Weis makes use of licensed natural substances, which can attraction to those that favor to attenuate artificial substances of their routine.

What European indie manufacturers have gothic or different make-up?

What European indie manufacturers have gothic or different make-up? VE Cosmetics (UK), Cosmic Brushes (UK), and Jolie Magnificence (UK) all create make-up particularly for the gothic and different group. Deadly Cosmetics (Germany) additionally gives daring, artistic shade tales good for different seems.

How do I keep away from customs charges when shopping for indie make-up in Europe?

How do I keep away from customs charges when shopping for indie make-up in Europe? The best approach is to purchase from manufacturers or retailers which are primarily based inside the EU or that embrace VAT at checkout. Manufacturers like Deadly Cosmetics (Germany), Nabla (Italy), and Neve Cosmetics (Italy) ship from inside the EU with no further charges. For UK-based manufacturers like VE Cosmetics, Cosmic Brushes, and Glisten Cosmetics, examine whether or not they embrace EU taxes at checkout. EU-based retailers like Monolith Store, Maquibeauty, and Magnificence Bay deal with VAT for you.

When you’re a European indie magnificence model and also you assume your merchandise could be a superb match for the Phyrra group, I’d love to listen to from you. You could find my contact data and collaboration particulars on my Contact web page.

What European indie magnificence manufacturers are you loving proper now? Let me know within the feedback!

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