John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben, Phthalate, Silicone and Ammonia Free, Cruelty Free, Vegan Friendly Shampoo 8.3 oz Bottle
$12.49
Price: $12.49
(as of Sep 23, 2025 11:13:31 UTC – Details)
This shampoo for blonde hair is an expertly formulated blonde tone enhancer that gently lightens and boosts shine while cleansing. Infused with a citrus botanical blend, this formula nourishes and moisturizes to promote soft, smooth, healthy hair. Gently cleanse and lighten for bright, natural-looking blonde. This expertly formulated shampoo for blonde hair is the ultimate blonde tone enhancer, that gently lightens and boosts shine while cleansing. Infused with a citrus botanical blend this formula lightens and tones your hair while moisturizing and nourishing to promote soft, smooth, healthy hair when used with John Frieda’s Go Blonder Conditioner. Use the John Frieda Go Blonder Shampoo and Conditioner and Go Blonder Lightening Spray for optimal, natural-looking lightening. Paraben Free, Phthalate Free, Silicone Free, Ammonia Free, Cruelty Free, Vegan Friendly hair lightening shampoo. John Frieda Go Blonder Shampoo enhances your blonde hair for bright, natural-looking blonde. The John Frieda Go Blonder Shampoo is safe for use on natural, color treated blonde, highlights and lowlights. Not recommended for white, platinum, or cooler blonde tones.
Is Discontinued By Manufacturer : No
Product Dimensions : 2 x 2.95 x 8.05 inches; 8.3 ounces
Item model number : 27549
UPC : 717226224652
Manufacturer : Kao USA Inc.
ASIN : B01KZNQICA
Best Sellers Rank: #5,834 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #187 in Hair Shampoo
Customer Reviews: 4.6 4.6 out of 5 stars 2,614 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
GO BLONDER – Lighten and tone to maintain natural subtle tones and beautiful highlights
FROM THE BLONDE EXPERTS – This salon quality shampoo is paraben free, phthalate free, ammonia free and silicone free.
SAFE FOR COLOR-TREATED HAIR – John Frieda Go Blonder Shampoo is an ultimate blonde tone enhancer for color treated and natural hair, highlights and low lights.
CRUELTY FREE & VEGAN-FRIENDLY – This shampoo for blonde color-treated hair you can feel good about.
MADE WITH 50% RECYCLED MATERIAL – As part of the John Frieda Team’s commitment to making products that are ethically and sustainably responsible.
Customers say
Customers find the shampoo effective at lightening blonde hair and keeping it looking natural, while also appreciating its pleasant scent and ability to make hair silky soft. The product receives positive feedback for its quality, though opinions about dryness are mixed – some say it doesn’t dry out hair while others find it very drying. The lightening effect also receives mixed reviews, with some customers noting their hair is slightly lighter while others say it doesn’t lighten much. Additionally, several customers report issues with the bottle leaking.
13 reviews for John Frieda Go Blonder Lightening Shampoo for Blonde Color-Treated Hair, Paraben, Phthalate, Silicone and Ammonia Free, Cruelty Free, Vegan Friendly Shampoo 8.3 oz Bottle
Add a review
Related Products
$12.49
T. H. –
The only shampoo I will ever use!
This is the best shampoo. It is all I will ever use. From the wonderful scent to the texture of the shampoo it checks all of the boxes I require in a shampoo.It does keep my hair ever so lightened and works like a charm. It makes my hair soft and I’m almost sure it helps with keeping my hair looking dry and clean. Other shampoos leave my hair greasy or smelling weird. John Fried Hair lightening shampoo is your ticket if you just want to upkeep on your blonde or if you just want a subtle change. This stuff is magic! Now I can only find it on Amazon as my local stores don’t carry it anymore.
C.A. Smith –
It works!
I wish I had taken a before picture so I could include pics. My daughter is 14 and was super blonde when she was younger, but like with most, her hair has darkened. It’s still beautiful, but she wanted to try this to lighten it up a little. I didn’t expect much honestly, but after only 3 washes, I can’t believe the difference!!! She loves it, and it can be hard to get a 14 year old to love anything so… Success!! It doesn’t dry her hair out, but she is a little on the oily side to begin with. It just makes her hair look, feel, and smell nice and clean, shiny, and blonde!!
GAIL –
Wonderful shampoo
Of all the shampoos I have tried, like this the best for shine andMaintenance of blond highlights. Canât be without this.
Douglas G. –
Cleans effectively; lightens slightly.
Rinses out easily and cleans my hair effectively. Lightens only slightly.
Jana –
Great for colored hair
Love love this product, makes my product damaged hair smooth and healthy again!
Larissa –
Great product
Great quality! I love the texture, smell and how it leaves my hair after using it
Leeleet –
Well water-stained hair? Buy this wonderful product!
Perfect fix for well water stained blonde hair!!!
Tony Wilbanks –
I didn’t notice any lightening
This is a decent shampoo. It cleaned my hair. I didn’t notice any lightening though. A little disappointed. But, it was worth a try for the price.
Diana Angulo –
Llego en perfectas condiciones con seguridad en el tapón
José Antonio López –
The soap was opened, and the full box was full of it, I wonât return the product as I had to wait almost two weeks and I donât want to lose more time, but pleaseâ¦
Susan –
Muy buen shampoo deja el cabello suave
Roberta Perim Rigobello –
Bom custo beneficio
Geraldine laxton –
This shampoo is a great affordable price! Thank you Amazon ð