PUR Beauty 4-in-1 Love Your Selfie Foundation & Concealer – Longwear Full Coverage Liquid Makeup Foundation with Hydrating Blend for Refined-Looking, Natural Beauty Glow, Skin Texture & Tone
$38.00
Price: $38.00
(as of Sep 18, 2025 23:22:33 UTC – Details)
From the brand
Foundation
Product Dimensions : 1.5 x 1.5 x 4.38 inches; 3.2 ounces
Item model number : 951203060
UPC : 847137040727
Manufacturer : AmazonUs/8AV4U
ASIN : B07VQY3KPY
Best Sellers Rank: #17,702 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #182 in Foundation Makeup
Customer Reviews: 4.5 4.5 out of 5 stars 1,252 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find this foundation provides good coverage, with one mentioning it can be layered for full coverage when needed, and lasts all day without feeling heavy or cakey. The product receives positive feedback for its quality, natural-looking finish, and perfect color match. Customers appreciate its smooth application, lightweight feel, and cleanliness, with one noting it doesn’t clog pores.
10 reviews for PUR Beauty 4-in-1 Love Your Selfie Foundation & Concealer – Longwear Full Coverage Liquid Makeup Foundation with Hydrating Blend for Refined-Looking, Natural Beauty Glow, Skin Texture & Tone
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$38.00
Alyssa Haschenburger –
Good!
This is the most expensive foundation Iâve ever bought so this might need to be taken with a grain of salt. I actually really like it. Itâs good coverage and it doesnât wear off on paper things(like when you put your face down at the Chiropracter) – all of my cheaper foundation rubbed off. I got the blush medium and while I donât see blush tones in it like the picture suggested it still matches so Iâm keeping it. Just it doesnât really have that pinkish hue that I wanted- itâs more on the kind of jaundiced side until you spread it out. I do think I will continue with this brand. Full coverage is important to me as well as natural looking. This checks both of those boxes. Easy to apply and blends well
kassie chambers –
Complete, clean, coverage!
I used to buy Armani foundation, which was almost twice the price and full of chemicals. Iâm so glad to have found PUR! Itâs just as good as Armani, if not better. And itâs clean! I love that you donât have to use much for full coverage and it lasts all day without pooling, or sliding off your face.Completely converted !
Gina Demecs –
Feels great and looks freshly applied after a full day
This was a nice surprise for matching my skin tone/undertone. It goes on smooth and does a very good job over coverage without caking up, and my makeup looked fresh and airbrushed even after a busy day with work and son. There is nothing more to ask for.Iâve been a loyal Este Lauder double wear fan for nearly 18 years now, so kudos to PUR for making such a great product, because until now no other foundation could compare. If youâre wondering if you should give this a try- wonder no more!! Order it and see for yourself!
SLB –
Nice coverage and color
I’m on a constant search for the perfect foundation now that I’m in my early 50’s. I would say this is one of the nicer ones I’ve tried. I still have oily skin and some fine lines and so far, (winter months in the south) it’s stayed on well. TBD in the humid summer months! It goes on smooth, covers well, without being heavy or cakey. I’d consider buying again.
Kindle Customer –
Great coverage
I have been using this make up for years. All day wear and great coverage.
fisher –
best i ever used
Love it one of the best i ever used , quality surprisingly beats many more expensive
Elle –
Really pretty
Sooooo pretty! I think itâs great coverage without being too heavy. I use less than one pump, otherwise it does get cakey on my skin. I set with Ilia powder and loving that combo.I wear Supergoop unseen underneath to work as a primer. I do wish this foundation had sunscreen in it, thatâs why I waited to try it.I have clear, combo skin with rosacea.Expensive but I think itâll last awhile so for the quality, I think for the size itâs a fair price.It wears well, not too oily, but Iâve been using PUR pressed powder to touch up later in the day.
CTLESK18 –
Not Quite âClâqueâ E.B.C. Serum Foundation
Looks chalky after several hours on my oily 47 yo face. CEBSF doesnât do that and covers just as well. Iâll switch back when this runs out. Meh.
Zamar Abrellis –
Went in the bin! Was opened and leaking everywhere and couldnât send back
Amazon Customer –
Great coverage with smooth texture. A little goes a long way.