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Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours – 810 Plum This Show, .21oz

Original price was: $5.79.Current price is: $4.66.

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Price: $5.79 - $4.66
(as of Sep 22, 2025 12:51:47 UTC – Details)


Want the London look? Rimmel London introduces Rimmel Stay Matte Liquid Lip Color. The liquid lipstick’s high-intensity color delivers a bold makeup look that lasts up to 12 hours. Rimmel Stay Matte Liquid Lip Color delivers full coverage in one stroke that’s both touch-proof and waterproof while also being lightweight and comfortable. The perfect gift for women everywhere!
Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 0.75 x 4.52 x 0.75 inches; 0.8 ounces
Item model number ‏ : ‎ 34651073810
Manufacturer ‏ : ‎ Coty Beauty
ASIN ‏ : ‎ B072LQYKG4
Best Sellers Rank: #12,656 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #103 in Lip Gloss
Customer Reviews: 4.1 4.1 out of 5 stars 14,975 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Bold liquid lipstick that gives an intense and long-lasting matte finish
Touch-proof, kiss-proof vegan formula holds for up to 12 hours
High-intensity lip colors create bold looks for all occasions
Achieve full coverage in one stroke
Lightweight, waterproof matte lipstick for all-day comfort

Customers say

Customers give positive feedback about the lipstick’s value for money, noting it’s not bad for the price. The color receives mixed reviews – while some find it gorgeous, others say it’s not as strong and opaque as expected. The longevity and stickiness are also mixed aspects, with some reporting it lasts all day while others find it doesn’t stay on well. The dryness, quality, smudge resistance, and ease of application receive mixed feedback, with some finding it not too drying and smooth to apply, while others report it’s quite drying and having trouble applying it.

13 reviews for Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours – 810 Plum This Show, .21oz

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  1. Beth

    Beautiful color
    I really like this product but you almost have to put some type of moisturizer on your lip before you use it. If you don’t it will crack as it dries. But it really does last a long time. You just have to find your Niche with it

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  2. Jenny Esparza

    beautiful and very long-lasting color
    It’s a beautiful color; it doesn’t leave your lips feeling dry after application.But it doesn’t last long if you eat greasy food; it runs off a little, and you have to reapply.

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  3. Angela Clark

    Decent Enough
    I normally use the Nyx Liquid Suede in the color Alien, but it’s currently so expensive to order on Amazon that I decided to try this instead until I can get my hands on my usual liquid lip.To start, the color is not as strong and opaque as I’m used to, this has a slight sheer finish that can be built up on luckily, but I typically just like to do one layer as my lips get easily dried out.On a positive note though, having to build up the color doesn’t leave my lips feeling too heavy or dried out, so that is good. It isn’t really moisturizing, but it doesn’t drain my lips of life so that is a huge plus. It also seems to stay put once it’s dried, although I haven’t done a full-day test so I’m not sure how long it will stay on.The final thing I do want to mention is the smell. Weirdly, this has a sort of candle wax-like smell to it. It’s hard to describe but if you are sensitive to smells this could be an issue for you.Overall, I give it a 4/5. It probably won’t be my go-to but in a pinch, it’s a good enough option.

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  4. Kim h.

    Perfect on all counts
    Finally- a perfect long wearing lip color! Love the lightweight consistency- goes on smoothly without the need to blend with fingertip, or blot excess as I’ve had to do with heavier products. Doesn’t feel dry or cakey, in fact I can’t even tell it’s on. Zero deposit of color on my water bottle and got through an intense workout! Then I ate something- still on! Color is just as described and seems to just meld with my natural lip color. Dries very quickly too. And it has just a hint of shine, even though it’s matte- looks so natural! I’m buying many more! Love this!

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  5. Rose

    Not long-lasting
    First this is not 12 hr stay, it’s not 2 hr stay. I only wear long wear liquid lipsticks and these don’t make that cut, but for the price point, they are not bad lipsticks. The lipsticks are high pigment which is nice although the color to skin tone images are not true to color. Also the darker colors like Midnight do not do as well as the lighter colors because the fade is more noticeable.I think my bigger issue with these is the consistency. It’s a very thin lipstick which is not easy to put on with the applicator especially when you have a high cupids bow.

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  6. Dr. Kymxverlee

    Dried BLUE IRIS 1 ⭐️ MIDNIGHT 5⭐️⭐️⭐️⭐️⭐️
    I was very dissapointed the lipstick💄 is dry and clumpy. I really was looking forward to trying it out. Experimenting with new colors lolol at 60 looking 35. 👌 sadly enough it was no good. Pls replace with a good one. Product open not used as u could clearly see it is dry an balled.😢Midnight is a 5 star⭐️⭐️⭐️⭐️⭐️THIS IS WEIRD IT DIDNT ALLOW ME TO REVIEW THE MIDNIGHT LIPSTICK ON ITS OWN. I WOULD PRESS REVIEW N IT WOULD SEND ME HERE N TELL ME EDIT. I DONT WANT TO EDIT THE BLUE IRIS WAS A FAILURE. HOWEVE MIDNIGHT IS AMAZONG SMOOTH N STAYS ON BADICALLY 8 TO 5 DOESNT TRANSFER TO CUP, PAPER OR HUMAN LIPS WHILE KISSING AWESOME. IVE USED THIS FOR OVER 10 YEARS. TRY IT U WILL LOVE ❤️ IT.I ALSO TRIED ANOTHER neutral color but it was not like the color on the chart it was like 4 shades lighter. Didn’t match my skin done. 😕

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  7. Willa

    Long Lasting
    Love the brand and shade. It does not dry your lips out like some other brands do. It last ALL DAY!!!

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  8. Melissa7777

    Nice product
    Darker then I expected but I mix it with different colors

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  9. mrs h m collins

    I like this liquid lipstick very much. It was exactly as I expected it to be.

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  10. Rupert

    Colour is very dark brown.

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  11. Laura

    Me encantó el acabado mate

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  12. Sera

    Gut pigmentiert und bleibt ganz gut den ganzen Tag auf den Lippen, muss vielleicht einmal ausgebessert werden falls man isst oder trinkt. Der Applikator hat sich aber bei mir gepellt und ich muss den Lippenstift jetzt mit dem Plastikteil welches unter den Überzug liegt auftragen. Etwas nervig, funktioniert aber. Ich weiß halt nicht, ob das öfter vorkommt oder ich Unglück hatte. Deshalb vier Sterne

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  13. Sophie

    Extremely watery and has no staying power. You cannot layer it, either; it is so watery that mere contact with the brush causes it to wash off.

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    Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours – 810 Plum This Show, .21oz
    Rimmel London Stay Matte Liquid Lip Color with Full Coverage Kiss-Proof Waterproof Matte Lipstick Formula that Lasts 12 Hours – 810 Plum This Show, .21oz

    Original price was: $5.79.Current price is: $4.66.

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