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Sure Petcare -SureFlap – SureFeed – Microchip Pet Feeder – Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food – MPF001

Original price was: $199.00.Current price is: $169.33.

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Price: $199.00 - $169.33
(as of Aug 07, 2025 15:37:59 UTC – Details)


The SureFeed Microchip Pet Feeder only opens for a registered pet’s veterinary implanted microchip or RFID collar tag to prevent pets stealing each others’ food. One collar tag is supplied with the product. This feeder is ideal for multi-pet households to prevent greedy pets becoming overweight and to ensure prescription or life-stage food is consumed by the right pet. The lid of the feeder closes onto a sealed bowl, which keeps food fresher. One single grey bowl, one split grey bowl and one grey mat is included – additional bowls and mats in grey, green, pink and blue can be purchased separately. Stainless steel bowls are also available. The training mode closes the lid in stages to help timid pets get used to the movement. The product includes a three-year warranty. Set Contains: 1 x SureFeed Microchip Pet Feeder 1 x grey single bowl 1 x grey split bowl 1 x grey mat 1 x RFID collar tag 1 x user manual
Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 12.86 x 7.75 x 10.24 inches; 3.28 Pounds
Manufacturer recommended age ‏ : ‎ 1 month and up
Item model number ‏ : ‎ 194705
Batteries ‏ : ‎ 4 C batteries required.
Date First Available ‏ : ‎ December 14, 2014
Manufacturer ‏ : ‎ Sure petcare
ASIN ‏ : ‎ B00O0UIPTY
Country of Origin ‏ : ‎ China
Best Sellers Rank: #5,327 in Pet Supplies (See Top 100 in Pet Supplies) #12 in Dog Automatic Feeders
Customer Reviews: 4.1 4.1 out of 5 stars 12,840 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Key Benefits: Prevents food stealing and stress at mealtimes in multi-pet homes, keeps your pets healthier by controlling portions and helping to keep weight under control, saves money by not overfeeding expensive prescription foods and helping to avoid vet bills related to pet health conditions.
Great for Pets on Prescription Diets: Holds 13.5 fl. oz, wet or dry pet food. The lid closes to form a seal with the neoprene lip, helping to retain moisture and to keep food fresher longer.
Microchip Compatibility: Works with 9 (Avid Secure), 10 (FDXA) and 15 (FDXB) digit microchip numbers; if unsure of your pet’s microchip number, you can check with your veterinarian, pet shelter or animal rescue. Automatic Cat Feeder opens when the assigned pet microchip ID approaches, and closes when it moves away. Simple one button programming.
Three Year Warranty. Veterinarian Recommended.
Do you have a houseful of pets? Does one cat steal the other’s cat food? Does your dog steal the cat’s food? Stressful Feeding times? The Microchip Pet Feeder makes feeding times so much easier! It uses the pet’s Microchip ID or by wearing a lightweight RFID collar tag to communicate with the feeder to open for that specific pet. All feeders come standard with one tag (unit stores 32 ID’s); additional collar tags can be purchased separately if necessary. Ideally one feeder per pet.

Customers say

Customers find the pet feeder works well and is easy to set up and use, particularly appreciating how it keeps cats out of each other’s food and helps manage food intake. Moreover, the device is simple to train pets, and customers like that it’s easily removable for cleaning. However, durability receives mixed feedback, with some finding it solid while others report it breaking on day one. Additionally, the closure speed is a concern as the flap won’t close properly, and opinions on value are divided between those who consider it worth the money and those who find it expensive.

8 reviews for Sure Petcare -SureFlap – SureFeed – Microchip Pet Feeder – Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food – MPF001

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  1. Amazon Customer

    I love these. Genius idea for multi-cat owners. Solved all of my feeding problems.
    My full review after a month! :So I have two cats that need two different diets. One cat that is a food stealer and one very timid girl. Timid cat was eating food stealer’s prescription food but it made her turn into a chonk. So we needed a solution that would give timid cat her own private bowl that food stealer couldn’t get to, and her own food for weight management. I couldn’t just give timid cat her own kind of food because food stealer would steal it all and food stealer wouldn’t eat her prescription food, which she needs.So I asked the vet how to help a cat lose weight, he suggested scheduled feeding. I researched online how other people have handled scheduled feeding, and soooooo many people suggested SureFeed feeders as the holy grail of solutions. I was a bit intimidated by the price initially (worth every penny). But I saw it as how I see humans, if I can avoid a problem from getting worse, it’ll save me money in the long run. I had spent over $1,000 on food stealer’s GI diagnosis already and timid cat was probably on her way to pre-diabetic if I didn’t do something. So after a few trial and error with feeding them in separate rooms, the absolute hassle and refusal from the cats to make that work.. I said okay, these feeders are beyond worth paying for to try out.And I am so glad that I did. For me, so far, they are the holy grail. Every problem I was having with food stealer and timid, have been fully resolved with the feeders. They each eat their own meal plan, in their own bowl, and they can’t mix. Timid has lost weight already with her weight management food, and stealer is happily eating her GI food. Timid, who is also a grazer, can graze on her own time (Later I will include how timid got used to the feeder itself, because she is..well..timid; I used the collar tag for training!) without stealer eating the wrong food. And timid has gotten much more comfortable knowing that stealer can’t bother her feeder.Setup:Setup was easy. Unbox, place where you want it, the large button opens the feeder, add food, click the +pet button to have the feeder detect your pet’s microchip. It detects it really easily within a few seconds. You can reprogram that anytime, I did for timid’s collar tag. You just hold down the +pet button for 10 seconds, then add the new one. I accidentally put the feeder in training mode not knowing what that button (or training mode) was and had to turn the feeder off and back on and read the directions. If you hit the training mode button and think you broke something….you didn’t! Lol. It’s probably training mode and you need to read the directions. My cats didn’t need the back protector, stealer is thankfully happy using her own feeder. But you could easily use a box (like other people) or put it up against a wall/corner with something to block a side.Adapting to the feeder/how they handled it:I put food in each feeder, and sat them near their old bowls. I used timid cat’s original food to start, so she had some familiarity at first. BEFORE letting timid cat in the room, I had stealer in the room alone to show her the feeder and how it opens. She is a glutton so as long as she knows food is in there and she just has to walk up to it for it to give her that food she is good to go. Next was introducing timid. I took stealer out of the room. I opened the feeder for timid and let her sniff. She knew the food was there but didn’t want to walk up to it, so I took the food out and sat it in front of the feeder. She ate from it like that for a few days but we needed her to eat from the feeder. Now we have a third cat with food downstairs, and I didn’t want timid to get desperate and go eat from that bowl. She needed to learn her own. So we kept timid in HER room for a week to ensure she would get used to her own bowl (letting her out only when supervised). During that week I gradually put the bowl in the feeder more, but left the flap open. Then mid way through the week I closed it. Per the vet, if she is hungry enough, she will use it. And she did. After a day and a half of only drinking water, her instincts kicked in and she opened it herself for the first time (she knew how it worked the whole time, she just didn’t like the “opening sound”) and over the rest of the week she opened it herself more, and more, and more times. It’s been a month now, and she uses it completely normally. Another tip that worked SO well for getting a timid cat used to the feeder was using the included microchip collar tag. At first timid cat didn’t like getting too close, but her microchip in her back made it to where she needed to get pretty under there for the flap to open. So I thought “the tag is closer to her face and would open it sooner”. So during training I used the collar tag so it wouldn’t open right in her face startling her, it opened sooner before she was really close to it and opened gradually as she walked up to it.Shipping:-Ordered 2 of the first gen (the one without the app) because I didn’t want the app. Just wanted to keep things simple so I got the regular feeders. They arrived together, on time, and were the correct items.-Included with the feeder: a microchip tag, 2 bowls, a mat, offer for 3 year warranty, and instructions.-Size of feeder: per the box diagram 200mm height x 320mm length. Bowl is 400ml.

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  2. FL_Shannon

    Feeding Frenzy No More – The SureFeed Microchip Pet Feeder Delivers Peace at Mealtime!
    I couldn’t be happier with my purchase of the Sure Petcare SureFlap Microchip Pet Feeder for my two Toyger cats!As microchipped cats, they picked up on the feeder’s tech in no time, and I was able to set it up seamlessly and they got the hang of things quickly.The bowls come with tags that you can put on a cats collar (if they aren’t micro-chipped) and they come with two bowls – single serving or split bowls (for both wet and dry food) as well as a mat.While they still try to sneak a peek into each other’s feeder, the system works like a charm—only the right cat gains access to their meals!This has been a game-changer, especially for my male cat, who had a habit of finishing off his sister’s food and getting a little chunky in the process. (*the video I uploaded shows my female enjoying her meal).Now, meal times are stress-free, allowing each cat to enjoy their food in peace without competition.I love that the opening and closing of the feeder is quiet. I also like that you can order different colors for the bowls and mats, which allowed me to change things up even more.

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  3. Steph

    Works great – unless your cats are willing to share
    We have siblings that are polar opposites. Our little orange girl is about nine pounds and super active. Her chonky brother would rather lay around and has reached 21 pounds at the ripe old age of 14 months.They generally eat together, and while brother doesn’t steal all the food, we were concerned that Miss Orange wasn’t getting enough. We got this feeder thinking we could leave food in it for her to snack on without increasing the amount Mr. Chonk could eat.It works as advertised. The build quality is good, the lid is smooth and quiet, and even with her single brain cell Miss Orange figured it out pretty quickly. The problem is that she’s too nice to her brother. She opens the lid, grabs a bite, then moves to eat it so he can stick his head in and get a bite or two before the lid closes. Sometimes they also both get their heads in there at once.I gave it five stars because it works really well. I LOVE that it uses their microchip rather than having to put on a collar, and it picks up the chip quickly and consistently. I can’t think of anything the manufacturer could do to get around the issue of sharing. If the lid closed any faster it would scare the cat, and if the opening were smaller it wouldn’t work for larger cats.We’re going to try it a bit longer. If nothing else, it may cut back on the amount of food the big guy gets since Miss Orange has to physically be right there for him to eat. However, it’s pretty pricy for something that only sort of does what we need.

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  4. nishi

    I’ve used two of these for about 8 months and they work great. While I could feed the cats in a place where the dogs couldn’t reach, I needed these to feed my two cats different diets and to keep out the greedy third cat who eats all available food immediately. My cats eat in small doses throughout the day.As a bonus, this feeder keeps the dogs out so I can put the feeders in a more convenient location.My old cats have old chips that don’t work with these feeders so I simply used the included tag on a collar and that works well.I changed my feeders to close as quickly as possible by moving the switch on the bottom to position 1. Keeps the others from grabbing a quick snack after one of the cats leaves. This switch appears to change the delay between when the cat removes its head from the feeder hoop until the cover closes. That hoop appears to have sensors so it can tell when the cat has its head over the food dish. The cover only opens when a correct tag/chip is detected and a cat puts its head through that hoop to get to the food.I have now changed batteries once on both feeders. They lasted a bit more than 6 months despite frequent opening and closing. One of my cats is a fussy eater who is underweight so I open the feeder frequently to re-arrange his wet food and try to convince him to eat more. As expected the batteries for his feeder needed changing a few weeks before the other feeder. Four alkaline C cells per feeder. Although I would prefer to reduce my use of batteries, the feeder does not support an AC adapter.I had one problem but an easy solution. I found that cat sitters sometimes tapped the wrong button to open the feeders to add more food, or to try to correct the incorrect operation of the feeder after they tapped an incorrect button. If they tapped the training button then the feeder stayed partly open which sometimes allowed the wrong cat to get a snack. Last time I was away my cat sitter tapped the buttons to program a new tag, and the result was that both of my cats gained access to both feeders. Took me a day after I got home to figure this out but it was easily remedied. I have now made a cover from a plastic container lid and taped it so that it hangs over those two buttons to prevent accidental activation. I had not had that problem myself because the button to open the feeder is larger, but the three buttons are side by side so a bit of care is required to not tap the wrong one.The feeder wipes clean with a damp cloth. A soft brush (toothbrush) helps get into a few places.If you want to more closely manage which cat(s) eat what food, either to manage how much they eat, or what food they eat, or if you want to lock out other pets from eating the cat food, this is a great solution. One feeder can be be programmed to respond to numerous tags/chips if desired.

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  5. celeste schmitt

    Le produit fonctionne très bien, je l’utilise depuis maintenant 1 an et j’ai acheté un second pour mon deuxième chat.Le capteur pour ouvrir avec la puce électronique du chat marche très bien et est très réactif. Il réagit instantanément. Et se ferme dès qu’un chat non identifié se présente pour voler de la nourriture.Je n’ai pas eu à utiliser le mode apprentissage qui est disponible pour apprendre au chat au fur et à mesure a ouvrir la gamelle. Mais l’option était très intuitive et bien pensé.Il fonctionne à pile et elles durent généralement 6mois (voir plus).Petit point faible : le prix de gamelle additionnelle … (il y a deux gamelles comprises avec l’achat) mais dans le cas ou plus de gamelle sont nécessaire, le prix du kit est un leger frein (20€ les deux en plastique). Deplus, les options de couleurs sont tres limités.

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  6. John D.

    I bought two of these, one for my 11 year old cat that suddenly stopped eating the dry food we keep out, and he became anorexic. He lost 5 pounds which needed to be gained back as quickly as possible for his survival. Coincidentally our other cat become obese. For Cat 1, we need to feed him a high protein wet food diet so that he gains weight, and for Cat 2 we switched to a dry food with fiber so she can lose weight.We needed a way to ensure that the skinny cat only eats the food to fatten him up, and the fat one only eats the diet food. The Sure Feeder works great for that! Each cat eats only what they are supposed to, and both feeders work flawlessly. FYI I have not experienced the problem that others have mentioned regarding one of the cats sneaking behind and eating the other’s food – but YMMV.I had one opportunity to call their customer support in the UK (I am based in Dubai), and they were fantastic. One of the feeders had a glitch with a red light blinking and no action, and it was fixed with a simple reboot. But the personal service I received was really terrific.Overall I – and my two cats – have had nothing but positive experiences. If you are in a situation similar to mine, I recommend that you give this a try.

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  7. Michel Dinne

    Tout ok! Commande reçue!

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  8. A-M

    Excelente sobre todo cuando tienes más de un perro/gato en casa. Funciona con el micro-chip europeo. No hace falta usar la chapa que trae. Facilísimo de programar. Puedes encontrar soportes para subirlo y que no esté a ras de suelo. También hay todo tipo de platos como accesorios (¡¡¡no al lavavajillas!!!).

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    Sure Petcare -SureFlap – SureFeed – Microchip Pet Feeder – Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food – MPF001
    Sure Petcare -SureFlap – SureFeed – Microchip Pet Feeder – Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food – MPF001

    Original price was: $199.00.Current price is: $169.33.

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