The Solar Sales Leap: Stop Knocking on Doors, Cold Calling, and Buying Leads and Start Using the Internet to Grow Your Solar Energy Business for the Long Term
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“In the rapidly changing PV industry, The Solar Sales Leap is a must-read for anyone involved in the task of marketing solar power to residential homeowners. Curren summarizes here what many PV installers are failing to recognize when trying to capture the attention of a qualified residential solar power prospect.”– Joe Sadonis, Solar Consultant, Paradise Clean Energy
The Solar Sales Leap will help anyone who works in marketing, sales, or management at a residential or commercial solar contractor to sell more solar with the powerful new tools of online outreach.
These days, even while solar panels are getting cheaper and cheaper, the cost of acquiring a new solar customer remains high — around $3,000 on average for a residential installation, according to GTM Research. This raises the price of installations and cuts into the profit of solar installers.
If solar sales and marketing was effective it would be cheaper and easier to get a new solar customer. But traditional tactics, most of which have been used for decades, from door-knocking to cold calling to direct mail, don’t work well anymore. In some cases, by destroying consumer trust, outdated outreach can backfire for solar sales.
Why? Blame it on the Internet.
No Patience for Cold Calls and Door-to-Door Sales
Suffering from an overload of information through phones and computers, not to mention cable TV and satellite radio, the average American consumer today gets thousands of marketing messages a day. That’s why more and more people are blocking ads on their computers and on their phones. Busy consumers have even less patience for solar telemarketers or door knockers than they do for ads.
That’s why today, people are not just blocking the ads. Potential solar buyers are also hanging up on the cold callers, slamming the door on the canvassers, and tossing out the direct mail unread. And that means lost sales for solar installers.
Pushy marketing tactics create distrust for the solar industry. And that distrust is fanned by monopoly electric utilities who use stories of solar scams spread around the news media and online to throw mud on the rooftop solar industry. As scare stories spread they’ll create distrust and make homeowners and commercial property owners think twice about working directly with solar installers.
The Solar Sales Leap is a practical guide to help solar installers survive and thrive in today’s market by using the power of the Internet to build trust with homeowners and commercial property owners.
The book is also a manifesto calling for the industry to remove the biggest roadblock to solar’s growth by bringing the industry’s marketing out of the 1970s into the 21st century.
Different than Other Books on Solar Marketing and Sales
While there have been books published previously on solar sales and marketing, The Solar Sales Leap is the first book to introduce Internet marketing to solar companies.
It’s a detailed guide to help solar installers make the transition online with concrete advice to create content they can use to establish themselves as trusted advisors rather than sales bullies. The book covers such topics as:
How all marketing today has become Internet marketing
Why going online is much more than getting a Facebook page or putting up a website — it’s a change of mindset
The secrets to building a website that will generate solar leads online
Why solar installers need to distinguish themselves from competitors in order to make sales
Blogging as the secret weapon to build a successful solar brand
ASIN : B01LZDELHY
Publisher : New Sky Books
Accessibility : Learn more
Publication date : October 2, 2016
Edition : 1st
Language : English
File size : 6.3 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 336 pages
Page Flip : Enabled
Best Sellers Rank: #1,661,783 in Kindle Store (See Top 100 in Kindle Store) #193 in Green Business (Kindle Store) #196 in Oil & Energy Industry (Kindle Store) #330 in Oil & Energy Industry (Books)
Customer Reviews: 4.5 4.5 out of 5 stars 28 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
9 reviews for The Solar Sales Leap: Stop Knocking on Doors, Cold Calling, and Buying Leads and Start Using the Internet to Grow Your Solar Energy Business for the Long Term
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Original price was: $25.00.$5.95Current price is: $5.95.
Seneca –
Arsenic Complexion Wafers
A is for always – B is for the act of doing and C is for closing. Coffee, AND also websites, which have interesting content, weather be it from an interesting blog post or say, from an interesting video clip or possibly even because of an active community forum —— are for closers! The cold calls will only get colder because the Thanksgiving turkey thinks it’s going to get gifts for Christmas, thinks she will also get to trim the tree with the family that has been so nice to her so far, but little does she know what’s actually going to happen, what awaits for her on Thanksgiving Day. Curren gives a cornucopia of information on how to drink your own Champagne into solar lead generation – makes some good points about the nature of digital content marketing : inbound marketing. To think such cues are also taken by skateboard company Instagram accounts, which post enticing videos of riders successfully using their products OR also, for example, say, by rock n’ roll music artists, who also have their own website and forum, which funnels active visitors into purchasing tickets, t-shirts, records and digital downloads of their rock music. Maybe in the not so distant future, companies will be writing screen plays to make movies which are just elaborate advertisements for their service, but the movies are also super awesome and then have a further significant effect on pop culture. Like say Godfather 2 was just an advertisement for a vacation lodge in Lake Tahoe – but we still get Fredo ordering banana daiquiris in Cuba. That’s what I think of when I think of selling solar arrays on a website. This e-book maps out the buyer’s journey in a thoughtful and conscientious way, which leaves no stone unturned. There is also a section where the google browser gets anthropomorphized, which was fun to read also.
Paul-Anthony –
A refreshing take
Iâve been diving into the topic solar sales through books, videos, podcasts and online courses and itâs been the same thing again and again. Get out there and knock, salesmanship tactics, 50 doors for every leadâ¦xyz.Erik, Lindsay, you guys really made a wonderful and refreshing guide to navigating the changes in the industry and pulling ourselves out of the 1980âs. Iâm researching this topic because I want to be different than the competition. To be better and less of a pest to people while trying to do some good for the environment.I would highly recommend this book for those who are highly motivated to make a difference in the industry and correct the BS marketing tactics we currently use.Thank you!
Stormy S. Knight –
Good overview
I am an experienced digital marketer and bought the book to understand the solar lead industry better. But this is a great digital marketing book by itself and I learned a lot about how the solar industry markets itself.
Abideen Bakare from Nigeria –
The best value for your hard-earned money
Very explicit and rich in information to be successful in the 21st century marketing of solar power system components and accessories. Really excited for having this book.
Main Street –
Client Feedback
I have a bit of a different perspective on The Solar Sales Leap because we are a solar sales and installation business and are clients of the Curren Group. Erik Curren not only gives you a blueprint of how solar sales installers should operate, he actually shows you through his consulting business. In the six months or so that we have been on board, we can already confirm that his strategies and methods work. We have gone from spending thousands of dollars on print ads to following his program of a website based internet savvy business. The quantity and quality of our leads from the internet and website have improved. We are not purchasing as many leads as before, and as our website and on-line leads increase, we hope to purchase even less. In addition to the blueprint in the book, Erik’s full service company provides all of the technical expertise to build websites, do weekly blogs, facebook postings and other services. Read the book, then give them a call. We have been very happy with their work and support. You will grow your business on a firm foundation.
Amazon Customer –
In an age of digital advertisement overload, Currenâs book …
In an age of digital advertisement overload, Currenâs book cuts through the clutter, and provides the reader with a clear roadmap for solar marketing success. Using specific real world examples, Curren identifies and outlines strategies for successful inbound marketing that will benefit any solar company for the long term.
Cassidy Sadonis –
Maintain focus to a clear path to success
The PV industry is evolving at a very fast pace. One can easily get distracted by the overwhelming number of marketing avenues. Curren has zeroed in on key focal points that will help anyone involved in marketing maintain an unobstructed path to success.
akash Shalgar –
Startup founders must read this book.
Des –
Everyone should read this before buying solar