wet n wild Photo Focus Matte Foundation Stick Makeup, Soft Beige | Vegan & Cruelty-Free
Original price was: $6.49.$6.14Current price is: $6.14.
Price: $6.49 - $6.14
(as of Sep 19, 2025 17:29:15 UTC – Details)
Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose the Photofocus Stick Foundation as your new foundation BFF! We promise, the Photo Focus Stick Foundation will NOT disappoint!
Product Dimensions : 1.26 x 1.26 x 3.35 inches; 1.44 ounces
Item model number : 854B
UPC : 077802364531
Manufacturer : Markwins Beauty Brands
ASIN : B07M7NHX12
Best Sellers Rank: #4,797 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #50 in Foundation Makeup
Customer Reviews: 4.2 4.2 out of 5 stars 14,897 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
SELFIE-READY FOUNDATION: The Photo Focus Stick Foundation delivers long-lasting coverage in a lightweight, multi-dimensional breakthrough formula that delivers a flawless, semi-matte finish.
FLAWLESS LOOKS: Infused with Argan & Sunflower Seed oils for intense moisture & seamless blendability, this foundation was consumer tested under 7 lighting conditions for no-filter Insta-worthy selfies.
EXPLORE OUR MAKEUP: We make a full line of beauty products for eyes, lips, nails & face, from concealer & foundation to eyeshadow & mascara, plus lip & nail colors, beauty brushes & makeup sponges.
CRUELTY FREE COSMETICS: As a Peta-certified, cruelty-free brand, we’re proud to say we have never & will never test on animals. We also make it a point to work with cruelty-free third-party vendors.
BEAUTY FOR ALL: We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors & economic statuses. No matter who you are, we have a product for you.
Customers say
Customers find the foundation stick provides good coverage that’s buildable, is easy to apply smoothly, and offers great value for the price. The color match and texture receive mixed feedback – while some praise the perfect shade and undertone, others report the color being off, and while some find it silky smooth, others describe a cakey texture. The product’s durability is also mixed, with some finding it long-wearing while others report it breaking off.
13 reviews for wet n wild Photo Focus Matte Foundation Stick Makeup, Soft Beige | Vegan & Cruelty-Free
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Original price was: $6.49.$6.14Current price is: $6.14.
Michelle Leicht –
Great Product
My son needed this for theater makeup, no skin irritations, works great
sue Bucknum –
Makeup
Not messy like liquid. Easy to use. Good coverage. I’m an older person so that’s important.
Sunshine –
Wet Y wild Photo focus Matte Foundation stick Makeup, Soft Ivory
This works well, color is off but I fall in between two different shades. Still, it blends well and is easy to use. Price was good.
Timkatmom –
Amazing!
Iâm always buying foundations, but I saw that this one was very inexpensive and I decided to try it. First, it is so convenient you donât have to apply it on a brush or you wrist and then apply it to your face. You can just wait it right on your face. There is no spillage. And the stick is very easy to handle.I bought the pack that had the two colors and I could use both of them. The lighter version might be a little light but I could always use bronzing drops mixed in to give a more suntan look because it is so blendable .. The foundation blends so well and then it is buildable and not cakey. I do skin prep my skin before I use foundation as well as a primer and my make up stays on for hours. I have combination skin not super oily and not super dry.The best part is itâs going to be so easy to travel with. Nothing to worry about spilling in a bag and easy touch up if I am traveling and have make up on and want to just touch up before I go out again. Definitely a high-end product for a very, very reasonable price! You cannot go wrong!
Tam B –
Tacky/greasy finish & color is not accurate
Hard to smooth out on your face & leaves a tacky/sticky finish. Color is also off-I use medium beige in other brands, which is what I ordered for this brand, and itâs more of a light beige color when you put it on. Just ok in a pinch & also needs covered with a face powder if you donât want to look âgreasyâ all day.
Rena –
Perfect for on-the-go
I spend long days outside in the sun frequently and I have been known to sweat through my makeup out in the field. With this shade-matched to my liquid foundation from the same brand, I can easily even out my look again from anywhere. Just keep a sponge with it and you’re set. Great in a pinch if you don’t have time to go home and do the full works again.
Ana –
Broken and possible used ?
This is my favorite foundation to use. I had previously ordered the wrong shade (my own mistake for not paying attention) and decide to repurchase my shade and give the incorrect shade to my sister. The new foundation came broken and the seal was not properly covering the part of the packaging that needs to be sealed to be protected – it was covering just the lid. There was also foundation finger prints on the packaging which makes me believe it had been opened. Unfortunately I will not be using it because of the concern of tampering, although I will be repurchasing somewhere else to ensure its safety. It is a great foundation otherwise for those who are curious, great for dry skin, long lasting, nice coverage – great formula over all just disappointed in this specific item due to the condition.
Elle73 –
Inexpensive but works well
I bought this to switch from the pricier Revlon photo product to save money with everything being so expensive these days. Itâs comparable to the other brand and less than half the price. I use it solely to cover under eye circles and it works well.
KAMAL AHMED KHAN –
Good for your Looks
aldana1g26 –
Excelente cobertura y barato
Michelle Bremner –
I was pleasantly surprised by this produce. On a whim I bought this to try. I always dread the dryness and cakiness of stick foundations, but I was impressed with how creamy this is, while simultaneously feeling weightless on the skin. This foundation gives light-buildable-to-medium coverage with a matte, airbrushed finish. This blurs imperfections without emphasizing my skin texture, dry patches, or larger pores (particularly around the nose). I noticed that this dries down and sets fairly quickly, so I recommend buffing or blending it out right after application. Once it sets, it doesnât leave behind any stickiness or tackiness on the skin so I donât feel like I have to set my entire face with powder, which I appreciate! In terms of longevity, I would put it around the 6-8 hour mark. By the end of the day, it had worn off around my nose area, but the rest of the face looked pretty darn good. There are currently 21 shades offered, which is generous, particularly for stick foundations at the drugstore. However, I wished that the Wet n Wild website provided shade descriptions, which would make it infinitely more helpful when ordering foundations online.
Isa –
Sehr zufrieden
Crissy –
I use this everyday. I donât smear it everywhere and I use beauty blender to blend it all in. I bought multiple colors to highlight and contour.