wet n wild Photo Focus Matte Foundation Stick Makeup, Soft Ivory | Vegan & Cruelty-Free
Original price was: $6.49.$6.14Current price is: $6.14.
Price: $6.49 - $6.14
(as of Sep 29, 2025 19:14:03 UTC – Details)
Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose the Photofocus Stick Foundation as your new foundation BFF! We promise, the Photo Focus Stick Foundation will NOT disappoint!
Product Dimensions : 1.26 x 1.26 x 3.35 inches; 1.44 ounces
Item model number : 852B
UPC : 077802364517
Manufacturer : Markwins Beauty Brands
ASIN : B07MM541BT
Best Sellers Rank: #4,814 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #55 in Foundation Makeup
Customer Reviews: 4.2 4.2 out of 5 stars 14,918 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
SELFIE-READY FOUNDATION: The Photo Focus Stick Foundation delivers long-lasting coverage in a lightweight, multi-dimensional breakthrough formula that delivers a flawless, semi-matte finish.
FLAWLESS LOOKS: Infused with Argan & Sunflower Seed oils for intense moisture & seamless blendability, this foundation was consumer tested under 7 lighting conditions for no-filter Insta-worthy selfies.
EXPLORE OUR MAKEUP: We make a full line of beauty products for eyes, lips, nails & face, from concealer & foundation to eyeshadow & mascara, plus lip & nail colors, beauty brushes & makeup sponges.
CRUELTY FREE COSMETICS: As a Peta-certified, cruelty-free brand, we’re proud to say we have never & will never test on animals. We also make it a point to work with cruelty-free third-party vendors.
BEAUTY FOR ALL: We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors & economic statuses. No matter who you are, we have a product for you.
Customers say
Customers find the foundation stick provides good coverage that’s buildable, is easy to apply smoothly, and offers great value for the price. The color match and texture receive mixed feedback – while some praise the perfect shade and undertone, others report the color being off, and while some find it silky smooth, others describe a cakey texture. The product’s durability is also mixed, with some finding it long-wearing while others report it breaking off.
13 reviews for wet n wild Photo Focus Matte Foundation Stick Makeup, Soft Ivory | Vegan & Cruelty-Free
Add a review
Related Products
Original price was: $6.49.$6.14Current price is: $6.14.
Claire –
Great stick foundation
I love this foundation stick its great for my fair skin as the color matches very well. This foundation blends nicely and I like the stick for traveling its unbelievably good value and is just as good as those expensive brands.
Michelle Leicht –
Great Product
My son needed this for theater makeup, no skin irritations, works great
A. Ahmed –
Youâd be surprised how good this is. Better than many high end brands
I started using this about 6 months ago. I never use a stick foundation. I figured this would help for a quick makeup application just to go out and run errands. This is far better than I hoped. Itâs lightweight, yet smooths & covers any blemishes or spots. Making your face look flawless. I first used as a âCC creamâ or a âprimerâ in the sense of having an underneath coat, esp if my regular foundation wears off (I do this with my lips. Fill in completely with pencil, a very matte lipstick, and then the actual silky color. I never have to reapply lipstick ever).I still use it this way (even though I do put primer on before it). But for a quick application for everyday use, I use only this without primer or another foundation on top. My friends always ask and when I tell them that itâs Wet N Wild, theyâre amazed and then buy for themselves. I donât lie and claim itâs from an âupscaleâ name brand (I have friends who do this with their makeup, clothes, jewelry, etc). I tell the truth…my favorite highlighting palette is from 5 Below and Iâm not ashamed to say it.This can be used as just a concealer too. It lasts all day. Some have said it looks too glossy, but I donât have this issue. I have mostly dry skin. If that happens, just use powder after and/or apply a light and thin layer of another foundation thatâs not liquid, but more creamy (I do this for formal makeup or to last the entire day). For this price, you canât go wrong and itâs perfect for at least a simple and quick makeup application.
sue Bucknum –
Makeup
Not messy like liquid. Easy to use. Good coverage. I’m an older person so that’s important.
A –
Arrived broken
The product was nice, but the stick was broken upon arrival. I was able to push it back in, but it got messy. I like the product and the value for the money.
Timkatmom –
Amazing!
Iâm always buying foundations, but I saw that this one was very inexpensive and I decided to try it. First, it is so convenient you donât have to apply it on a brush or you wrist and then apply it to your face. You can just wait it right on your face. There is no spillage. And the stick is very easy to handle.I bought the pack that had the two colors and I could use both of them. The lighter version might be a little light but I could always use bronzing drops mixed in to give a more suntan look because it is so blendable .. The foundation blends so well and then it is buildable and not cakey. I do skin prep my skin before I use foundation as well as a primer and my make up stays on for hours. I have combination skin not super oily and not super dry.The best part is itâs going to be so easy to travel with. Nothing to worry about spilling in a bag and easy touch up if I am traveling and have make up on and want to just touch up before I go out again. Definitely a high-end product for a very, very reasonable price! You cannot go wrong!
Ana –
Broken and possible used ?
This is my favorite foundation to use. I had previously ordered the wrong shade (my own mistake for not paying attention) and decide to repurchase my shade and give the incorrect shade to my sister. The new foundation came broken and the seal was not properly covering the part of the packaging that needs to be sealed to be protected – it was covering just the lid. There was also foundation finger prints on the packaging which makes me believe it had been opened. Unfortunately I will not be using it because of the concern of tampering, although I will be repurchasing somewhere else to ensure its safety. It is a great foundation otherwise for those who are curious, great for dry skin, long lasting, nice coverage – great formula over all just disappointed in this specific item due to the condition.
TheWildThing –
Quality!
I am 68 years old and have used and loved make-up since I was a teenager. I really liked using the Tarte stick foundation but it’s become way too expensive. So, because I like wet n wild’s other products, thought I’d give this one a whirl….and, I LOVE IT! Great color match, great dewey coverage, doesn’t settle in fine lines. Just swipe it on…one stripe on the forehead, one stripe on each check, dot it on the nose and chin then use a buffer brush to stipple it in and then blend. Blends very well, lasts all day, cruetly free, great coverage, easy to pack when travelling. What’s not to love?? Will purchase again. Highly recommend.
KAMAL AHMED KHAN –
Good for your Looks
aldana1g26 –
Excelente cobertura y barato
Michelle Bremner –
I was pleasantly surprised by this produce. On a whim I bought this to try. I always dread the dryness and cakiness of stick foundations, but I was impressed with how creamy this is, while simultaneously feeling weightless on the skin. This foundation gives light-buildable-to-medium coverage with a matte, airbrushed finish. This blurs imperfections without emphasizing my skin texture, dry patches, or larger pores (particularly around the nose). I noticed that this dries down and sets fairly quickly, so I recommend buffing or blending it out right after application. Once it sets, it doesnât leave behind any stickiness or tackiness on the skin so I donât feel like I have to set my entire face with powder, which I appreciate! In terms of longevity, I would put it around the 6-8 hour mark. By the end of the day, it had worn off around my nose area, but the rest of the face looked pretty darn good. There are currently 21 shades offered, which is generous, particularly for stick foundations at the drugstore. However, I wished that the Wet n Wild website provided shade descriptions, which would make it infinitely more helpful when ordering foundations online.
Thomas Dünow –
Sehr guter Abdeckstift. Hält lange.
Isa –
Sehr zufrieden